Lockdown didn’t stop this hard-working brewery from moving forwards – in fact, it led to industry awards, free drinks for the NHS and the chance to meet several Goffs customers...
Star Supplier - Goffs Brewery
How and when did Goffs Brewery come about?
Goffs Brewery was born in the shadows of Sudeley Castle by Marcus and Alison Goff, both of whom have a passion for creating great-tasting beers. Marcus’s father, Master Brewer Brian Goff, created the first batch of Jouster in 1994 – a good honest all-English hopped session bitter which has twice been a finalist in CAMRA’s Great British Beer Festival, as well as winning many other regional awards.
Who is behind Goffs Brewery?
We’re a small team of five beer lovers here at the brewery and we all wear many hats! We have Sam who is our brewery alchemist, Libby and Ellen who look after sales and events, Ben our delivery chap and of course Marcus at the helm.
How many beers do you currently brew?
We have six beers in our core range, the most popular being the multi award-winning Cheltenham Gold which is a 4.5% US hopped golden ale. We have a beer for every palate though, ranging from a 3.8% zesty golden ale called Lancer to a 5.3% ruby red porter Black Knight and everything in-between.
Each month we also produce a one-off monthly special which are known as our Jester Brew range. This is where our brewer gets to have some fun and play around with more hop-forward, modern beers. Our Jester Brew 6, a 5% Mango IPA is now a thing of legend and each year when it’s released for a month it’s like an old friend coming over for lunch.
How many pints of beer do you make a week?
We produce around 11,500 pints of beer a week and can be found in pubs, bars, restaurants and retailers across the county and beyond.
What is your most popular beer?
With so many beer styles there really is a beer for everyone, but the one we are best known for is Cheltenham Gold. When we first brewed it back in 2016 it was originally just for the Cheltenham Festival, however it really hit a sweet spot with ale drinkers and so was quickly promoted to the core range and is now our flagship beer.
What makes your beers different to other local beers?
Quality and consistency is always at the forefront of what we do. We quality check every beer that we produce (yes, we know it’s a hard life!) to ensure that only the best leaves the brewery. We produce in small batches and everything is done by hand with real care and attention. Of course, recipes play a big part in what we do, but these are a closely-guarded secret so we can’t share them with you I’m afraid, sorry!
Tell us about your recent awards?
We’ve been super chuffed to win some top accolades for our beer, not just from the likes of CAMRA with Beer of the Year for Cheltenham Gold but within our own industry too.
Recently we were awarded Gold at the 2020 Taste of the West awards for Cheltenham Gold. We were told in the middle of lockdown, so it really was a piece of good news that made us all smile during a tricky time for brewers. Not wanting to be left out our Black Knight and White Knight were both awarded Silver at the same awards.
Our trade group, SIBA, awarded our White Knight with both Gold and Silver last year; these awards are always super-special as you are judged by industry experts and your peers.
What was the inspiration behind the names of the beers?
Brewing just down the road from Sudeley Castle it seemed natural to pick up on the medieval history. So, our core beers, Jouster, Black Knight, White Knight, Lancer and Fallen Knight are a nod to this.
How has COVID affected your business?
Like all of hospitality it’s been a tough few months. Pubs really are the heart and soul of many communities and so when they shut it was a shock for everyone. However, it does give you the opportunity to evaluate and reshape, so we quickly diversified to supplying directly to the public through our website. It’s been lovely to meet those (from a distance of course) that drink our beer, as we rarely get that opportunity.
We also wanted to say thank you to all the local NHS and other key workers in Winchcombe, so when we started brewing again we dropped cases of beer and bag-in-box beers on their doorsteps – goodness only knows they thoroughly deserved a pint or two by that point.
What is in the pipeline for Goffs Brewery?
Quite simply to keep doing what we’re doing, producing great quality beers that we love to drink and hope that beer fans all over will get to enjoy too.
3 BOTTLES OF GOFFS BREWERY BEERS FOR £5Login to print your vouchers
Friday 2nd October – Thursday 5th November 2020. Visit Your Co-op Food Market in Bidford on Avon, Bourton on the Water, Broadway, Moreton-in-Marsh and Winchcombe and present your Mid-Counties Membership card at the till and get 3 bottles for £5. T’s & C’s apply.