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Wild and Game
When founders Steven Frampton and Michael Cannon formed Wild and Game, little did they realise they were on to the next big thing. Praised as a sustainable, healthy and affordable way of eating, game is growing in popularity among the British public. And it’s partly down to pioneering spirits such as Steven and Michael who have whetted our appetites with their delicious game recipes. Here’s what they have to say…
Back in 2017, as wild game enthusiasts, we decided to do something about the under-consumption of game in the UK.
While our countryside yields an abundant supply of beautiful game meat, the traditions of cooking with it had largely been lost. We saw an opportunity to ignite a new passion for game while helping to cut reliance on imported and intensively farmed meat.
We also wanted to encourage guardianship of our countryside and promote a healthier way of eating. Wild and Game began with a selection of hearty favourites including pies, pasties and sausages, as well as ready-to-cook meats and restaurant-quality ready meals designed to woo customers who felt timid about cooking with game themselves. The concept worked, with many people being inspired to try game for the first time and going on to become regular customers.
As our customer base grows, so does our offering: responding to demand, we have added the highest quality, responsibly reared British lamb, pork and beef to our range, plus some of the finest British cheeses, delectable game charcuterie, award winning cold game pies, chutneys, and more.
Our commitment to helping people enjoy game at its best means we’re continually adding wonderful game recipes to our website. These range from traditional favourites to imaginative dishes with international flavours.
Here are our best-selling products: